People Magazine Vying For The First Baby Photos
Monday, February 18th, 2008People magazine is poised to pay Jennifer Lopez and Marc Anthony between $4 million and $6 million for exclusive U.S. rights to the first photos of their expected twins, people familiar with the negotiations said last week. At the high end, the payout would not only match box-office receipts for J.Lo’s “Gigli,” maybe a modest achievement even for newborns, but also set a stratospheric standard in the market for celebrity baby photos. Shiloh Jolie-Pitt, after all, only generated $4 million — if that.
People magazine and the stars’ representatives denied last week that any deals were complete. “I have no comment on these particular pictures,” said Larry Hackett, People’s managing editor. In the Lopez camp, Leslie Sloane Zelnick said she had heard inquiries, but declined to say more. Simon Fields, Ms. Lopez’s production partner at Nuyorican Productions, said no deal was done. Asked whether one would be, he said, “I don’t know.” Fran DeFeo, a rep for Mr. Anthony, did not respond to messages.
But the tentative arrangement that others described divvies the rights into domestic use for People and international use for OK magazine, whose many editions abroad now include a start-up in Spain, at a reputed $2 million. The Lopez camp declined to confirm a due date, but staffers at the publications are expecting the babies to be born in the next few weeks.
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Deep inside, we all want to be rock stars. That’s why musicians have done so well with their fashion lines, said Hal Rubenstein, fashion director for In Style magazine and curator of the “Grammy Salute to Fashion” event at Hollywood nightclub Boulevard 3. “Music has always been an enormous influence on how we look and how we dress,” he said, citing the Beatles’ haircuts and Lenny Kravitz’s hippie style. “There are over two dozen Grammy-nominated artists who have their own clothing line.” Thursday’s event put the spotlight on collections by six of them: Beyonce, Jennifer Lopez, Sean Combs, Jay-Z, Justin Timberlake and Jessica Simpson. Their lines were chosen because “they had the widest selection, they had the highest profile, they had great distribution, and people know who these people are,” Rubenstein said. “These are people who not only make clothes people want, but people know who they are and everyone loves the way these people look.” The show opened with Lopez’s Just Sweet collection, which was all about colorful sundresses. Next came Jay-Z’s Rocawear line, mostly multicolored hoodies modeled by shirtless hunks with perfect abs.
















